Whetton & Lewis · UK · Remote-first

The Clinical & Commercial Gateway to UK Healthcare.

One engagement, both halves: a GMC-registered clinician for the safety case and the credibility, and a commercial operator for CQC, pricing and go-to-market reality — from a pair who already run a regulated UK clinic together.

The problem we exist for

Health-tech and healthcare companies entering or scaling in the UK normally hire two separate consultants: a clinician to review clinical safety and lend credibility, and a commercial adviser to navigate CQC and figure out how clinics actually buy. The two never speak. The result is products that are safe but commercially unviable — or commercially attractive but unsellable to any clinician who reads the risk log. We solve both halves in one contract, and because we run a regulated clinic together every week, our advice has already survived contact with reality.

The pair

A working clinical–commercial partnership — not two CVs stapled together.

The clinical half

Dr Gemma Lewis MRCS MRCGP

GMC-registered GP and former surgeon; practising NHS GP partner; Clinical Director of a CQC-registered private clinic specialising in menopause and women's health.

  • Clinical risk review aligned to DCB0129 / DCB0160
  • Clinical AI evaluation and gold-standard clinical content
  • Specialist menopause & women's health depth
  • The clinician's answer to "would I use this on my patients?"
Full profile →
The commercial half

Adrian (Ade) Whetton

Managing Director (non-clinical) of the same clinic — took it through CQC registration personally. Thirty years of P&L operations leadership and a daily agentic-AI practitioner.

  • CQC registration — done, not theorised
  • Pricing, procurement and B2B sales reality for UK clinics
  • Workflow & AI integration: what staff will actually use
  • The operator's answer to "will anyone buy and adopt this?"
Full profile →

How we engage

Scoped up front, remote-first, sized to the stage you're at.

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UK-entry readiness review

Fixed-scope project: clinical-risk posture, CQC/regulatory pathway, pricing and route-to-market for one product. Written findings + working session with both of us.

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Standing advisory retainer

Monthly access to the pair: clinical-safety input as the product evolves, commercial guidance as the pipeline builds, both perspectives in the same conversation.

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Advisory board & diligence

Board seats, investor due-diligence support and expert consultation — clinical and commercial views delivered together or separately as needed.

What it costs

Both halves, one invoice. Published so you can budget before we speak.

UK-entry readiness reviewclinical-risk posture, CQC/regulatory pathway, pricing and route to market for one product — written findings plus a working session with both of us£4,500
Standing advisory retainermonthly access to the pair — clinical safety input as the product evolves, commercial guidance as the pipeline buildsfrom £2,500/month
Advisory board — the pairper meeting, including preparation and follow-up note£2,000
Due-diligence supportfor investors assessing a UK healthcare or health-tech asset — clinical and commercial lenses in one report£3,500

Equity-inclusive arrangements considered for early-stage companies. Either half is available separately at the rates published on our individual sites.

Start a conversation

Tell us where you are and what's in the way. We reply within one working day.

Or email directly: ade.whetton@phwltd.com